Andrew W. Perkins, Ph.D.

Chair, Department of Marketing and International Business
Carson College of Business, Washington State University

Research Publications

25 publications (2000–2026)

Beyond Moral Outrage: The Role of the Ingroup in Online Condemnations 2026 · Psychology & Marketing
The Bigger the Better: Consumer Responses to Extended-Sized Product Lines 2025 · Journal of Retailing
The Double-Edged Sword of Inclusive Language: Consumer Responses to "Latinx" in Advertising 2025 · Psychology & Marketing
When Feeling Powerless, We Crave Nostalgia 2024 · JAMS
The Effects of Awe-Eliciting Experiences on Consumers' Aversion to Choice Ambiguity 2024 · Psychology & Marketing
Does Your Boss Prefer Iced Tea Advertisements? 2024 · Journal of Advertising
Body as a Process vs. Body as an Object 2023 · Journal of Advertising
Pink Tasks: Feminists and Their Preferences for Premium Beauty Products 2023 · Psychology & Marketing
Shelter Medicine Sustainability from an Academic Perspective 2023 · J. Veterinary Medical Education
Start/End Temporal Landmarks and Visual Attention 2021 · IJRM
Health-Based Weight Stereotypes in Advertising 2021 · Journal of Advertising
Addressing Global Warming Denialism 2020 · Public Opinion Quarterly
Crowdsourcing the IAT: Limitations and Best Practices 2020 · Journal of Advertising
The Warmth of Our Regrets: Managing Regret Through Consumption 2017 · Journal of Consumer Psychology
Activating Stereotypes with Brand Imagery 2017 · Journal of Consumer Psychology
Improving Exercise Adherence in Latina Women 2015 · J. Racial and Ethnic Health Disparities
Implicit Self-Referencing and Brand Attitude 2012 · Journal of Consumer Research
Benevolent Sexism at Work 2012 · Journal of Management
When Are Automatic Social Comparisons Not Automatic? 2011 · Journal of Consumer Psychology
Pharma Promotional Items and Treatment Preferences 2009 · Archives of Internal Medicine
Ethnic Differences in the Stigma of Obesity 2009 · J. Experimental Social Psychology
Fakeability of Implicit Personality Measures 2009 · J. Research in Personality
Decomposing the Implicit Self-Concept 2006 · Social Cognition
Celebrity Voice-Overs: Implicit Assimilation and Explicit Contrast 2005 · Journal of Consumer Research
Trade Dress and Consumer Perception of Product Similarity 2000 · J. Hospitality & Tourism Research